FREE LIVE WEBINAR + BONUSES

BEFORE THE BASICS™

Most makeup artists don't have a talent problem.

They have a business problem.

You've spent years perfecting your craft, investing in education, building your kit, and trying to stay on top of every trend + socials. But no one taught you how to build a business that consistently attracts your ideal clients, increases your income, and grows without burning you out.

That's exactly why I created Before The Basics™

THE REFRAME • THE GROWTH MODEL • MY SECRET SERVICE FUNNEL FOR WORKING MAKEUP ARTISTS
JOIN THE FREE CLASS
FREE WEBINAR KEY POINTS

Here's What This Free
Class Will Teach You

  • ✓
    Debunking the Myths → Why you don't need thousands of followers or a big city to build a thriving career.
  • ✓
    The REAL Path to Six Figures → A clear, deep understanding of the path makeup artists should follow.
  • ✓
    The Business Model Most Artists Miss → Why makeup alone isn't the product clients are actually buying.
  • ✓
    Why Your Business Feels Inconsistent → The hidden gaps that cause slow seasons, pricing hesitation, and unpredictable bookings.
  • ✓
    The Difference Between Visibility & Demand → Why some artists stay booked without constantly posting content.
  • ✓
    The Path to Premium Pricing → What actually allows artists to grow their pricing.
  • ✓
    The Missing Layer Most Artists Never Learn → Why everyone in the industry teaches growth in the wrong order.
  • ✓
    Why Talent Isn't the Differentiator → Why the most booked artists aren't always the most technically skilled.
  • ✓
    The Artist vs. Operator Mindset → How thinking like a business owner changes every decision you make.
  • ✓
    What Actually Scales a Makeup Business → Why growth happens when structure replaces improvisation.

This Isn't Just Another
Free Webinar.

You'll leave with a completely different understanding of what drives growth in a makeup business—and why most artists are focusing on the wrong things.

SAVE MY SEAT
IS THIS CLASS EVEN FOR ME?

It Is If You Are...

  • ★
    Inconsistent Income
    You've been in the industry for a while, but your income still feels unpredictable or dependent on the season.
  • ★
    Just Getting Started
    You've always dreamed of becoming a makeup artist but have no idea where to begin.
  • ★
    Ready To Scale
    You're experienced and ready to work smarter, not harder, while growing your business 10×.
  • ★
    Beyond Social Media
    You want predictable growth without relying on algorithms, constant posting, or luck.
  • ★
    Premium Positioning
    You want to be known as a respected professional and recognized business in your city.
  • ★
    Confidence & Clarity
    You want certainty in your pricing, communication, results, and expertise.
  • ★
    Client Retention
    You want loyal clients who rebook consistently and see you as their go-to artist.
Free Makeup Business Webinar

If This Sounds Like You,
You're In The Right Place.

SAVE MY SEAT
Hi Guys! My name’s Joy Loveless  if you can’t make out my logo.. Clearly calligraphy wasn’t my calling.
 
Makeup, though… that one stuck.  
And over the last 13 years, I’ve become someone who’s spent A LOT of time figuring out how to turn 
artistry into a real business.
 
Here’s the truth.. I didn’t build my career by chasing trends, algorithms, or burning myself out. 
I built it by designing, systemizing, turning my artistry into a repeatable business model.

Over the last decade, I’ve built a thriving personal makeup business (that I'm still full-time in).
I also co-founded The Artist Edit STL, the first of its kind makeup studio in Saint Louis, and was able to scale it into a seven-figure business in its very first year open— all by applying the same systems.
 
Listen.. I’ve also taught hundreds of working 
makeup artists in real life, and almost every one of them walked away with the same realization:
"The problem wasn’t my talent"
"I didn't know what I didn't know"
 
Very few are taught how to grow makeup
 business so it produces consistent bookings, 
confident pricing, and long-term growth. 
But when artists finally see that shift — 
everythinggggg changes.
 
Because the truth is:
You don’t need a following.
You don’t need to live in a major city.
You don’t need premium clients.
 
That’s exactly what I teach. And now, I’m sharing the framework with you, so you can stop hoping it works and start knowing it will. ✨.

ONE HOUR OF YOUR TIME 

& Unlock These FREE Gifts!

The Edited Self Workbook

The Edited Self Mini Workbook
is designed to help 
you step into your professional identity;
 with clarity, structure, and intention. 
 
It guides you through refining your goals,
 aligning your brand presence, 
and making decisions that support 
sustainable growth as a makeup artist.
 
✨ Save your spot, show up, 
and begin operating as your best
 "Edited Self" in your business!
 
SAVE MY SEAT

 

 

 

 

 

 

SAVE MY SEAT

How Can You Prepare

SAVE YOUR SEAT 🔑

Why do most people repeat the cycle of a never-ending workload, burnout, a bank account never moving up, and then REPEAT? 

The only way to grow is to hold yourself accountable!
GET FOCUSED & SHOW UP ✍🏼

In order to have a breakthrough and really absorb the information, you need to block off the 60 minutes. Go into a quiet room, turn your phone off, grab your notepad, and SHOW UP open minded! 

SET A REMINDER ⏰

Make sure you set a reminder in your calendar. This is exclusive high-level content. And I might even be giving away something special if you tune in live! This will change your mindset & biz...

 
 This isn’t one of those “free classes” 
that leaves you more confused 
than when you started.
 
I’m walking you through the
 real business advice I've used in my own career, the same structures that 
helped me build my personal business and most recently scale my makeup studio,
The Artist Edit, into a 7-figure makeup studio, housing 12 artists.
 
You’ll get a 60-minute live training 
with clear guidance, practical takeaways,
 and a shift in perspective 
that will change how you look at this industry. 
 
You don’t lose anything by joining.
The only way you miss is by
not showing up to something free
 that could be exactly
what you needed to hear..
it could change everything!

⭐️ the things that actually move the needle 

⭐️ my real strategy — NO BULL

⭐️ this is LIVE only (no replay)

SAVE MY SEAT

 

 

 

 

 

SAVE MY SEAT