Have you ever felt like you're doing everything right.. but nothing is actually changing?
You've taken the classes. Bought the products. Posted when you could. You're talented, you work hard, and some clients love you..
..and some never come back. And you can't figure out what you're missing.
You finish a face, she says "I love it," and on the drive home you're still asking..
did she mean it? Did she actually get what she wanted? Would she book me again?
So you do what we've all done. You blame the socials. The branding. Your town. You buy one more class.. and quietly wonder if the problem is you.
It's not. Hear me out here.
You likely don't have a skill problem. You have a systems problem. Your clients speak in adjectives.. soft, natural, glam. You work in actions. Nobody ever taught you how to translate between the two, so every appointment has been part talent, part hope.
That's the gap. And it's fixable.
Beyond The Basics is the certification course for the artist who's brand new, already good, or senior .. and done guessing. The systems I use in my own studio and teach my own team: how to diagnose what your client actually wants (even when she can't explain it), lead every service on purpose, and deliver results that turn one appointment into re-bookings, referrals, and real demand.
✨ Earn your Beyond The Basics Certification with Joy Loveless
✨ Learn the 1,2,3 Makeup Scale™ + the frameworks behind client diagnosis
✨ Master the systems behind consistent results, loyal clients, and demand that comes to you
Because the artists who win long-term don't just master makeup.
They master how clients experience it.
WHAT YOU GET
- ✓Beyond The Basics™ Certification by Joy Loveless .. a professional credential recognizing your training in client diagnosis, consultation strategy, and consistent artistry systems.
- ✓Professional Industry Discounts .. discounts on all Joy's products/tools from The Artist Edit to start your Pro Kit the right way.
- ✓Proven Client Diagnosis & Consultation Frameworks .. learn how to confidently understand what your client wants (even when they can't explain it) and eliminate guesswork from your artistry.
- ✓Four Full Makeup Tutorials Using the 1,2,3 Makeup Scale™ + 2026 Bridal Tutorial
- ✓Business & Client Experience Strategies .. the exact methods used to turn great artistry into loyal repeat clients and a sustainable scalable business
- ✓Full Makeup Kit Tour
WHO THIS IS FOR
- You are Ready to DITCH the 9-5, double your income, or scale the business you already have
- You've been in the biz for awhile but can't seem to have enough cashflow for consistent income.
- You are looking to up your game and take your biz to the next level. Work smarter, not harder.
- You have clients, but you're exhausted and burnt out. You want to automate your process.
- You want to become the best Makeup Artist in your area, but you're struggling with direction.
- You want to tune in on your skills into a business, not a hobby
Imagine running your business on demand you created.. not demand you're chasing.
Not posting and praying. Not hoping this month looks like last month. Clients rebooking before they leave the chair. Referrals doing your marketing for you. A waitlist that lets you charge what the work is actually worth, without flinching and without padding the price with free extras.
That's not luck, and it's not a bigger following. It's what happens when every client leaves feeling understood.. because you ran a system, not a guess.
That's the difference between doing makeup and owning a business.
Beyond The Basics is the bridge between them.
And no.. not the basics you're thinking of. You mastered those years ago. These are the basics nobody taught us.. the ones underneath a profitable business. Understanding the client. Building the experience that makes them come back.
The basics were never really about just the makeup or your skills.
That's the part most artists never figure out. And it's why not everyone gets to win in this industry.. not because the winning is scarce, but because most won't learn the part nobody teaches.
MEET YOUR EDUCATOR
Hi, I'm Joy Loveless, yes thats my real name.. I'm a professional makeup artist, hair stylist, bridal specialist, salon owner, product developer, and educator with over a decade of client facing work (ya know? the real kind.. boots in the mud kinda, real kinda experience).
I'm also the visionary of The Artist Edit, The Co-Owner of a luxury makeup studio with now 12 working artist - built on system based artistry, client experience, and frameworks that allow artists to build real careers behind the chair under our brands values.
Over the years, that experience has allowed me to build myself a 6-figure income and build a 7-figure beauty business. I've trained & developed 100's of artists, learned the keys to scaling my business and theirs, and create systems that turn our artistry into lasting careers.
ENROLL NOW
THE TRUTH ABOUT THIS INDUSTRY
Inside this course, I'm sharing the exact frameworks that built my 6-figure makeup career and a 7-figure makeup company.
Not by posting constantly. Not by trying to become an influencer. By understanding the pieces of this industry most artists were never taught.
Because here's my truth.. building a real business in this industry isn't magic, no matter how many people try to sell it that way.
It's not a viral post. It's not thousands of followers. It's not a perfect feed. And it's definitely not a shortcut, no magic trick.
It's the layer underneath the artistry.. the systems that turn talent into consistent results, and consistent results into loyal clients who come back and bring their friends.
I love this industry. But I know the other side of it too. oh to well..
Halfway through an appointment, quietly wondering if you're doing the right thing. Finishing a face, hearing "I love it," and still not knowing if she meant it.
I've been there. That guessing isn't a talent problem.. it's a missing system.
STUDENT REVIEWS
"I’ve been doing makeup for four years, so I went into this class thinking the only thing I needed to improve was my makeup skills because I’m always trying to get better. I left realizing that wasn’t what was holding my business back.
The biggest thing that stuck with me was when Joy talked about having systems in your business. I’ve built everything completely on my own and never really had a mentor, so hearing her explain why systems are so important honestly gave me a lot of clarity. It made me realize exactly what I need to focus on next if I want to keep growing instead of just getting better at makeup.
Joy is also seriously one of the sweetest people. She explains things in a way that just makes sense, and you can tell she genuinely wants every artist in the room to succeed. I left with pages of notes, a different mindset, and a clear plan instead of feeling like I just needed to buy more makeup or learn another technique."
- Danielle
What is the investment?
The cost is $888 USD, or 10 payments of $111 USD.
[Normally Priced at $1,888]
ALL SALES ARE FINAL. Due to the digital nature of this program and the immediate access to all course materials and proprietary frameworks, all sales are final.
"I CAN'T LEARN ONLINE"
I hear you.. I love a hands-on experience too & truly do believe thats one of the best ways to change your skills. Joy is offering every student of her course 50% off in person "Artist To Artist" lessons hosted at The Artist Edit (somthing she's never done before!) The great thing about this course is you can go completely at your own pace. Learn after the kids are asleep, on your lunch break, or even from the beach (or the comfort of your bedroom!). Our in-depth tutorials give you a full 360° look into the industry, and the level of detail will blow you away. Plus, it's not just a course.. it's a community.
"I'M NOT A MAKEUP ARTIST"
Well, you will be after this masterclass! You have to start somewhere.. that's why I've included not only extensive marketing modules, but also 8 pro training tutorials + theory lessons so you can perfect your craft and truly wow your clients.
"I'VE ALREADY DONE A LOT OF MAKEUP COURSES"
This is so much more than a makeup course.. it's a complete brand, brain, kit, system (so much more) transformation. By the end, you'll feel confident in your artistry, have a clear brand strategy, and know exactly how to attract clients and scale your business through the power of marketing.
"I'VE ALREADY TRIED"
Have you ever been guided by a mentor who's trained 1,000+ students worldwide? I have.. and I'll guide you every step of the way to become the best version of yourself. You might already be an incredible MUA, but without the right marketing tools, no one will know who you are or where to find you. That's where I come in: strategy, systems, and real-world pitching techniques that get you noticed.. and booked.
"I'M NOT GOOD WITH TECH"
Hey… we're not tech gods either. That's why we've made this program super easy to follow with step-by-step instructions and meticulous training videos to guide you through every detail. And if you ever need help, don't worry.. our team is always here to support you!
FAQ
What is the Beyond The Basics Masterclass?
When does it start?
What is the cost?
Can I get a refund?
Will I be certified after this program?
Is this a tax write-off?
Can I enroll from another country?
Will I get Pro Discounts?
How much work is involved?
Ready to stop guessing and start delivering results with confidence and build a career in makeup?
This is where everything changes.
ENROLL NOW